First published in September 2011, Toy World Magazine aims to deliver a “fresh and exciting magazine which everyone connected to the toy trade will want to read.”
Headed by the toy publishing veteran, John Baulch, the magazine provides useful insights into toy company news as well as incisive commentary on the state of the toy industry.
Apart from the monthly print edition, Toy World Magazine has a comprehensive website with regular toy industry news updates, as well as an observational weekly blog from John. By going head to head with the two well established industry competitors, Toy World Magazine aims to offer an alternative format to these publishing giants, whilst still delivering all the news and views of retailers, suppliers and manufacturers within the toy industry.