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When you consider that toy retailers live and die by their ability to predict what will fire the imaginations of children at Christmas time, it's no great surprise that toy predictions have become something of an industry institution.
These "Top Toy" lists generate plenty of column inches for the industry - and whilst many of them are painfully transparent, there's always a few gems that warrant a closer look. Every year the lists seem to be released earlier and earlier, although no-one has yet beaten Tesco who in 2011 announced their recommendations on 6th June!
Amazon's Category Leader Matthew Redfearn said of their list: "Our top 10 toys has something for all ages, interests and budgets, making it easier to find that perfect gift this holiday season,”
Snackles Series 2 Surprise Capsule Plush (Zuru)
Blue Orange Taco Cat Goat Cheese Pizza (Asmodee)
Screamerz Babbling Bear (Simba Smoby UK)
Rainbow High Watercolour & Create DIY Fashion Doll (MGA Entertainment)
Disney Stitch Electronic Diary (Lexibook)
Hape Marble Run Construction Toy (Toynamics UK)
Hatchimals Alive Mystery Hatch Pufficorn (Spin Master)
Gabby’s Dollhouse Celebration Doll’s House (Spin Master)
Play-Doh Pizza Delivery Scooter Playset (Hasbro)
Star Wars Imperial Star Destroyer Starship (LEGO)
Described as "some of this year's most exciting toys," Smyths' list of hero products features many of the most popular licences, including Barbie, Disney Stitch, Bluey, and Paw Patrol.
Barbie Travel Dreamplane with Pilot Doll (Mattel)
Bluey Ultimate House Lights & Sounds (Moose Toys)
Crystal Gaze Fortune Telling Pack (Toy Monster/Vivid Goliath)
Disney Stitch Real FX Stitch (Wow! Stuff)
Double Shot Basketball Arcade (Smyths Exclusive)
Gabby’s Dollhouse Party Bus (Spin Master)
Hot Wheels Monster Truck Epic Loop Bundle (Mattel)
Little Live Pets My Baby Monkey Mango (Moose Toys)
Paw Patrol Adventure Play Set (Spin Master)
Play Factory Balance Beam – (Smyths Exclusive)
RC Speed Cyclone (Smyths Exclusive)
Robo Kombat Tornado Battle Pack (Silverlit/Mookie Toys)
Sharper Image RC Road Rage Bumper Cars (Sharper Image/Marvin’s Magic)
Silver Cross Ranger Doll Pram (Silver Cross)
Ziggy the Robo Dog (Smyths Exclusive)
Featuring a couple of toys exclusive to The Entertainer, the independent retailer's top Christmas toy list was contains 12 toys ranging in price from £8 to £65.
Gold Fugglers (Zuru)
Totally Tracks Loop Race Track (Addo Play)
Early Learning Centre Wooden Little Town Figure of Eight Playset (Addo ELC)
Bluey’s Escape Convertible Playset (Moose Toys)
Disney Lilo & Stitch Crack Me Up Interactive Soft Toy (Just Play)
Happyland Limited Edition Gold London Bus (Addo ELC)
Despicable Me 4 The Ultimate Fart Blaster (Moose Toys)
Hot Wheels Power Shift Motorised Raceway Playset (Mattel)
Pets Alive Mama Duck Surprise Electronic Pet (Zuru)
Disney Bitzee Interactive Pet (Spin Master)
BeyBlade Extreme Playset (Hasbro)
Hatchimals Alive! Mystery Hatch Pufficorn Electronic Pet (Spin Master)
Popular indie toy retailer Midco Toys always releases an eclectic mix of Christmas toy recommendations, and their 2024 list is no exception. Jam packed full of popular toy brands including Wow! Stuff, LEGO, and Funko, the list contains products from many categories, including plush, action, and pre-school.
Interactive Stitch (Wow! Stuff)
Lanky Box Giant Milky (Character Options, Bonkers Toys)
Mariah Elizabeth Georgie Pineapple Mystery Surpise (Character Options)
Aphmau 28cm Mystery Plush (Character Options)
Skibidi Toilet Mystery Giant Toilet (Character Options)
Monster High Wednesday Doll (Mattel)
Hug A Lumps (Zuru)
Pets Alive Mama and Baby Suprise (Zuru)
Mr Beast Lab Mutation Chamber Figure (Moose Toys)
Bluey Airplane Playset (Moose Toys)
Five Nights at Freddy’s Ruin Action Figure (Funko)
Wicked Singing Doll (Mattel)
Squishmallows Stranger Things (Jazwares)
Squishmallows Squish A Longs 8-Pack (Jazwares)
Speed Champions McLaren (LEGO)
Plum Blossom Flower (LEGO)
Harry Potter Miniverse (MGA Entertainment)
Hello Kitty Miniverse (MGA Entertainment)
Rubble and Crew Vehicle (Spin Master)
Sticki Rolls Book (Character Options)
Licenced toys based on popular film and TV characters such as Moana, Bumblebee, Stich, and Hulk dominate Hamleys' 2024 Christmas toy list, although traditional toys such as dolls and plush do make it in too.
Moana Singing Doll (Mattel)
Transformer Bumblebee (LEGO)
Stitch Crack Me Up Plush (Just Play)
Arias Allessandra Fur White Bonnet Baby Doll (Hamleys)
L.O.L Surprise! Mermaids Tots (MGA Entertainment)
Terror Fried Gross Bucket (Character Options)
Numberblocks Five Musical Superstar Stage (Learning Resources)
Bulldozer Stunt Bounce Car (Hamleys)
Paw Patrol Rescue Wheels Deluxe Vehicle (Spin Master)
Drop Trivia (Hasbro)
Monster Rotary Excel Electric Blaster (Hamleys)
Play-Doh Marvel Hulk Smash & Squish (Hasbro)
Selfridges' eclectic list of top toy picks is noticeably different from other retailers. This reflects its customers' values.
Ooni Pizza Oven (Casdon)
Polly Pocket Advent Calendar and Barbie Compact Set (Mattel)
Paddington at Selfridges
Miniverse Make It Mini Kitchen Playset (MGA Entertainment)
Wednesday Addams Figure (LEGO)
Rainbow High Winter Wonderland (MGA Entertainment)
Angel Plush (Steiff)
Jellycat Christmas Collection (Jellycat)
Argos’s list of 20 recommended products was carefully curated by their toy experts and is divded into nostalgic, character, animal and interactive toys. Toy Buying Director Nina Findley said: "There’s a real mix of influences this Christmas, with simple, classic toys continuing to resonate and nostalgic favourites making a comeback."
Nostalgic toys
Drop Trivia (Hasbro)
Beyblade Xtreme Battle Set (Hasbro)
Furby Galaxy (Hasbro)
Mini Barbieland Fashionista Pack (Mattel)
Polly Pocket Dolphin Aquarium Compact (Mattel)
Beloved TV and film characters
Disney Large Stitch Plush (Disney)
Bluey House Mega Bundle (Moose Toys)
TMNT Mutation Station Van (Character Options)
Bitzee Disney (Spin Master)
Hot Wheels City Ultra Car Wash (Mattel)
Dancing Groot (LEGO)
Wicked Emerald City (LEGO)
Animal lover toys
Teksta Purro (Character Options)
Daisy the Yoga Goat (Just Play)
Jurassic World Attack Tyrannosaurus Rex (Mattel)
Fisher Price Stack and Sort Animals (Mattel)
Interactive toys
Goo Jit Zu Hero Creator Pack Thrash (Character Options)
Story Dream Machine with Fairy Tale Collection (MGA)
Wooden Gardening Shape Sorter (Chad Valley)
Build a Slice Pizza Cart (LeapFrog)
With a generous number of exclusive lines, plenty of classic favourites make John Lewis's 2024 Christmas shortlist.
Squish-a-Longs 14-pack (Jazwares)
Play-Doh Rainbow Swirl Ice Cream Set (Hasbro)
VTech My 1st Record Player (VTech)
Gecko Hexbug (Spin Master)
LEGO Sleigh (LEGO)
Connetix Magnetic Tiles Rainbow Motion Pack (Connetix)
Ultimate Barbie Stables (Mattel)
Vending Machine (Melissa & Doug)
Wooden Deluxe Play Kitchen (John Lewis)
Bonnie Bear (John Lewis)
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