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Independent Toy Awards 2024

Now in our 17th year, the Independent Toy Awards enjoy unrivalled respect within the industry, thanks to being voted for not by "experts," "testers," or "panels," but by those at the sharpest end of the industry: the nation's independent toy retailers.

We are uniquely positioned to host such awards due to our ever-growing network of independent toy retailers that list themselves on this website for free.

2024 Gold Medal Winners (show me the winners)
To be a gold medal winner in the Independent Toy Awards, you need to not only have a first-class product but also be well respected and trusted within the independent toy trade.

2024 Silver Medal Winners (Show me the winners)
A large number of products that won silver were so close to a gold medal that a vote or two either way would have tipped the balance. As well as household-name companies, you'll notice a generous smattering of small companies too, which just goes to show how our awards aren't about marketing muscle; they're about having a great product.

2024 Bronze and Commended Medal Winners (show me the winners)
The quality of products submitted that won both bronze and commended medals this year only goes to show how closely fought our awards can be.

Take a look at all the Mr. Independent Toy Awards postcards over the years.

Zimpli Kids Logo

We're thrilled to have won gold at the 2024 Independent Toy Awards for our Unicorn & Dino Surprise Baff Bombz in the collectable category! At Zimpli Kids, we're dedicated to making bath time fun and full of surprises. And we're just getting started.

One For Fun logo

We are so delighted to scoop TWO Gold Awards this year! Next year we will be going for a hat trick!  It’s also great to see the awards being spread across our diverse brands including HGL, Tobar and BB Junior -  One for Fun has something for everyone, and these awards reflect that.

Smart Toys & Games logo

We are over the moon to see IQ® Gears being recognised in this year’s Independent Toy Awards. These awards are truly well respected and to be selected by independent retailers for a Gold medal in the Educational Games category is a real coup!

We are delighted that our commitment to innovation and passion for paper has resulted in a Gold Award in the Advent Calendar category! After 30+ years within the industry, we were blown away by the retail reaction to our unique pop-up countdown launch and are excited for even more people to discover a modern-day classic for all the family to enjoy!

Cartamundi logo

We’re so excited about Twisted History. The reactions to this game are always fantastic. Stepping back in time for a historical education has never been more fun. It’s the history lesson you’d never be offered in school, and we’re absolutely delighted to be launching the game with the accreditation of a Gold Medal win from the Independent Toy Awards.

SES Creative

We are absolutely thrilled to have I Learn the Alphabet With Clay recognised with a gold medal in the creative category at the 2024 Independent Toy Awards. This award is a testament to our team's dedication to creating engaging and educational toys that inspire creativity and learning in children. We’re honoured to be acknowledged among such innovative products and excited to continue fostering imaginative play for young minds.

ZURU Logo

We are absolutely thrilled to win two gold awards at the Independent Toy Awards! This recognition is a testament to our dedication and strength in bringing incredible, innovative products to households around the world, delivering unrivalled creative play experiences to families.

Marvin's Magic Logo

The team here at Marvin’s Magic is delighted to know that the endless hours of perfecting the best recipe for itching powder, along with months of discussing the most realistic shade of fake dog poop, have not gone to waste! Pranks are beloved by all and we want to make sure the classic pranks we know, and love are accessible to younger generations. Thank you to the Independent Toy Awards - we’d LOVE to shake your hand… *be warned, we may be wearing a Hand Buzzer.

KAP Toys logo

We all strive for a gold medal but for KAP Toys to achieve two is beyond awesome! Marvel Mission Arena picking up gold for CARD GAMES and Fuzzballs Classic Collection in the SOFT TOYS category! Fantastic! We’re just as delighted for the recognition achieved by Beano Joke Box in Children's Gifts category – another feather in the cap of our BEANO range!

Hippychick logo

We are absolutely delighted that the Trybike has won gold in the Independent Toy Awards 2024! It is a fantastic, high-quality product that is great value for money, and we believe that there is no better balance trike on the market than the Trybike!

Science4You Logo

We are very proud to receive this prestigious award. This recognition highlights our commitment to creating educational toys that inspire creativity and learning. Our innovative toy, the Modelling Dough Factory, combines fun with the principles of STEM, encouraging children to explore science through hands-on play. We are proud of this achievement and grateful to the entire Science4you team for making this possible.