WOW Toys was formed in 1997, and within twelve years the company had grown to be represented in over 900 UK shops and in over 40 countries worldwide. Proud of the fact that none of their toys require batteries, WOW Toys has developed a superb range of toys that provide fantastic play value and excellent value for money. The colours, the curves and the characters all combine to make the toys attractive to kids and ensure that they are the first toys to be taken out of the toy box each morning.
With so many categories to choose from, parents buying WOW toys are spoilt for choice. There are selections of baby toys, bath toys, construction vehicles and emergency series, as well as racing cars, town vehicles and farm toys. All of the WOW toys have great names like Harvey the Harvester, Dexter the Digger, Johnny Jungle Plane and Tip-It Toby, and a great range exclusively for little girls includes Katie Camper and Penny’s Pooch ‘n’ Ride.
Many WOW toys have magic features that utilise the figures – place them in a special slot in a vehicle and they can be used to turn or operate a special device. Kids love the simplicity and ease of use when playing with WOW toys – and parents love the hours of fun their kids have playing with all the vehicles and characters.
The world's most famous online retailer sells an unparalleled selection of toys.
This online independent toy store has a website and five physical stores.
A wide range of children's quality educational toys, games and books.
