First aired in August 2013, Paw Patrol is a Spin Master production that follows a pack of 6 heroic puppies who make sure they'll "be there on the double" whenever their vital services are needed. The programme shows on both Nick.Jr and the free to air Milkshake slot on Channel 5.
The adorable heros - Chase, Marshall, Rocky, Zuma, Rubble, and Skye - fearlessly protect the Adventure Bay community with the aid of tech-savvy 10 year old, Zack Ryder Jr.
Spin Master released an extensive range of toys based on the hit animation in the summer of 2014. Transformation is the key point in all the little dog figures - a light touch on their backpacks releases a spring loaded accessory tool that they each use in the TV series. Watch out for Rocky, Marshall, Rubble, Skye, Zoomer and Chase in the first wave of releases. Hero product is a pull back and go fire engine with an extending rescue ladder.
The 8" tall Pup Pals figurines are large enough to allow their creators to dress them in highly detailed outfits. Their expressive eyes are also brought to life in these super sized character figures. Preschool fans of the show can also play two different games based on the series. Watch out for the Paw Patrol Adventure Board Game and the Look-A-Likes matching Game.
In a further demonstration of the show's popularity, other companies joined the licence list. Bedrom accessories and actual bedding are created by Character World, whilst underwear and sleepwear is made by Aykroyd and TDP Licensing. Parragon are named as the media partner responsible for publishing books and comics. Meanwhile, Amscan International was appointed as the supplier of Paw Patrol partyware including table decorations, balloons and accessories.
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