Peter Jackson returned from his success with The Lord of The Rings trilogy, to direct a three part film adaptation of J.R.R. Tolkien’s book The Hobbit. Featuring many of the original actors and characters from The Lord of The Rings, the first part called The Hobbit: An Unexpected Journey was released in December 2012. Originally scheduled as a two film release, part two of the series has been renamed The Hobbit: The Desolation of Smaug and was released to excited audiences in December 2013 release. The final film in the trilogy The Hobbit: There and Back Again followed six months later in July 2014.
Warner Bros. Consumer Products awarded the master toy licence to The Bridge Direct, a US based kid’s consumer products company. Appealing to a wide range of ages, The Hobbit toys were distributed in the UK and much of Europe by Vivid Imaginations. Basic versions of The Hobbit action figures of all the heroes and villains are at lower price points, whilst adult collectors are rewarded with a series of highly detailed and life-like figurines.
For the active boys in the family, The Hobbit role play toys include a Dwarven Battle Axe, an Orcrist Sword and a blue glowing Deluxe Sting Sword for realistic battle action. More of The Hobbit toys comprise of Adventure Packs, Action Figures and a series of Beast Packs. With such an important and powerful brand, consumers were overwhelmed with lots more The Hobbit merchandise ranging from soft toys, games, puzzles and models to a series of kid’s furnishings and gifts.
More and more companies got in on the product opportunities. Famous German jigsaw maker Ravensburger was granted a licence to create a series of 2D and 3D puzzles that are both innovative and unique in design. They also manufactured card games based on The Hobbit story.
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