With a target market of 6-12 year old kids, Explore Your World was launched by Discovery Communications, the owners of TV’s popular Discovery Channel. With a deliberate marketing strategy avoiding a series of characters, the toy range is developed by Oregon Scientific who design innovative products for inquisitive kids. Always seeking items with a slant towards modern technology, Oregon’s SmartGlobe has been selected as a great example of original thinking and design.
The Explore Your World ranges include toys with science-based themes including spy toys, construction sets, role play toys and a series of collectables. These items are joined by games and puzzles, outdoor toys and electronics as well as book and magazine publishing. By focussing on products that provide kids with a genuine learning experience, Explore Your World is destined to expand the educational offering to this important age group.
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